Fire & Sword is a modern iteration of Hotel St. Michael’s original speakeasy on Whiskey Row. This reimagined speakeasy pays homage to the hotel’s rich history in the heart of Prescott, with a focus on specialty craft cocktails.-
Grew Instagram account by 350 followers in just 3 weeks prior to its official launch, leveraging Hotel St. Michael’s primary account
Collaborated with 2 local Prescott influencers within first month of launching (@prescottdays | @things.to.do.arizona)
@prescottdays collaboration: 10,075 plays| 563 likes | 356 shares | 78 saves
@things.to.do.arizona collaboration: 8,011 plays| 238 likes | 214 shares | 81 saves
